LinkedIn Profile & Banner Sizes

How LinkedIn processes uploads

When you upload an image, LinkedIn typically:

- **Resizes** to internal display dimensions, which may differ from the upload spec.

- **Re-encodes** JPEGs with lossy compression — you cannot opt out.

- **Crops** profile photos to circles and banners to viewport-dependent aspect ratios.

- **Strips some metadata** from EXIF, which is usually desirable for privacy on profile photos.

Your goal is to control composition and sharpness before upload. Resize, crop, and compress once at moderate quality — then let LinkedIn apply its pass on a file that already fits the spec.

Personal vs company assets

Personal profiles and company pages use different image slots with different dimensions. Mixing them up — for example, uploading a 1584×396 personal banner as a company cover — produces letterboxing, cropping, or soft scaling. Keep a small asset checklist per account type so designers and marketers export the right preset every time.

The circle crop in practice

LinkedIn masks your square upload into a circle. Anything in the corners is invisible. Center your face horizontally and vertically, leaving roughly **10–15% padding** between your head and the circle edge. Shoulders can extend toward the bottom, but do not place important details — name badges, logo pins, or text overlays — near the corners.

If you crop from a wider portrait, use the Image Cropper with a **1:1 aspect ratio** locked. Our guide on how to crop images without losing quality explains why cropping before resize preserves detail better than scaling a wide photo into a square canvas.

File format and quality

**JPG at quality 85–90** is ideal for photographic headshots. **PNG** works if you need transparency — rare for profile photos but useful for illustrated avatars. Keep file size under **8 MB** (LinkedIn's upload limit) and typically under **500 KB** after compression for faster uploads.

Avoid prior heavy compression. A JPEG already showing block artifacts will look worse after LinkedIn's second pass. Run the Image Compressor at moderate settings as the final step, not as an aggressive space-saving cut.

What belongs in a personal banner

Effective personal banners typically include:

- A subtle brand color field or environmental photo that supports your headline

- A short value proposition or role title — kept minimal

- Optional logo or certification marks placed in the **center safe zone**

- No critical text at the far left or right (mobile crops these — see below)

Photographic banners should be exported as **JPG at 1200–1584 px wide**. Graphic banners with flat color and text can be **PNG** if file size stays reasonable; otherwise JPG at high quality is fine.

Cropping from wider sources

Designers often work in 1920×480 or similar wide canvases. Before upload, resize to **1584×396** with the Image Resizer and verify that centered content survives mobile cropping. If your source is a LinkedIn template from a previous year, confirm dimensions — specs have been stable near 1584×396 for several years, but always export to the current recommendation rather than relying on old PSD presets.

Recommended safe zone

As a practical rule for 2026 layouts:

- Treat the **center 820–900 pixels** as the fully visible area on mobile.

- Keep faces, logos, and readable text inside the **middle third** of the banner width.

- Avoid placing elements within **~250 pixels** of the left and right edges.

- Remember the **profile photo overlaps** the lower-left area on desktop — do not put essential content where the circular avatar covers it.

Preview your banner on both desktop and phone before publishing. If text near the edges disappears on mobile, recompose with the Image Cropper using a 4:1 frame and shift content toward center.

Desktop vs mobile overlap

On desktop, your circular profile photo sits on top of the banner's lower-left quadrant. On mobile, layout differs slightly, but the overlap principle holds: reserve the **bottom-left corner** for background texture, not for your only copy of a phone number or URL.

PNG vs JPG for company logos

**PNG with transparency** is the default choice for logos on LinkedIn because:

- Edges stay crisp against both white and dark UI backgrounds.

- Flat brand colors do not get JPEG compression artifacts.

- Small wordmarks remain readable at thumbnail size.

Use **JPG** only for photographic logos or complex gradients where PNG file size becomes excessive — then compress carefully. See the dedicated section below on PNG vs JPG for LinkedIn.

After exporting, run PNG through lossless optimization or moderate JPG compression via the Image Compressor. Logos should often be **under 100 KB** for fast page loads.

Design constraints

Company covers appear behind the logo and page name. Because the strip is so short, **minimal text and simple visuals** work best. Complex infographics become unreadable at this height.

Export at exactly **1128×191** or at **2× (2256×382)** if you want retina headroom, then resize down with the Image Resizer as the final step. Match the same mobile safe-zone thinking: center critical content and avoid edge-dependent layouts.

If you manage both a personal profile and a company page, maintain **separate master files** — do not stretch a 1584×396 personal banner to fit 1128×191.

Landscape feed and link images

**1200×627 pixels** (approximately **1.91:1**) is the reliable landscape preset for shared links and single-image posts. It aligns with Open Graph conventions many blogs and CMS platforms use, so cross-posting from your site often works without re-cropping.

When sharing articles, LinkedIn pulls the OG image if no custom upload is attached. Ensuring your site's OG image is **1200×630** (close enough to 1200×627) keeps previews consistent — read how to optimize images for SEO for broader web metadata alignment.

Square 1:1 posts

Square images display at **1:1** in the mobile feed. Export at **1080×1080** minimum; **1200×1200** is a comfortable target. Center the subject — square crops on LinkedIn are less aggressive than Instagram's variable feed crops, but composition still matters for small preview tiles.

Crop with a locked **1:1 ratio** in the Image Cropper before resizing. Our resize images for any device guide explains when to export 1× versus 2× assets for retina.

Multi-image posts

LinkedIn allows multiple images in a single post. Each image is displayed in a grid; **consistent aspect ratios** across the set look more professional than mixing portrait and landscape arbitrarily. Prepare a batch at the same dimensions, compress with uniform settings, and upload together.

PDF carousel specs

For document carousels in 2026:

- Use **PDF pages at 1080×1080 pixels** (square) or **1080×1350** (4:5 portrait) for mobile-friendly slides — LinkedIn renders each page as a swipeable frame.

- Keep **text large**; mobile readers will not pinch-zoom comfortably inside the feed.

- Export from Keynote, PowerPoint, or Canva as PDF with **embedded fonts** or outlined text to prevent substitution.

- Limit page count for engagement — **5–10 slides** often outperform 30-page dumps.

Individual carousel **image posts** (multi-photo uploads) are not PDFs — they are separate JPEG or PNG files. Prepare each slide as an image at consistent dimensions, then upload as a multi-image post.

When to use documents vs images

Use **document posts** for swipeable storytelling and lead magnets. Use **single or multi-image posts** for photography, event recaps, and quick visual updates. Document posts re-render PDFs server-side; raster images go through LinkedIn's standard photo pipeline — resize and compress images without losing quality before upload for either path.

Capture and lighting

- Use **soft, even light** on your face — window light or a single diffused source. Avoid harsh overhead shadows.

- Choose a **simple background** — neutral wall, office environment, or solid color. Busy backgrounds compete with your face at thumbnail size.

- Frame from **mid-chest up**, eyes in the upper third of the square crop, slight smile or neutral confident expression.

- Wear **solid colors** that contrast gently with the background; fine patterns moiré on screen.

Post-processing for LinkedIn

1. **Remove distracting backgrounds** with the Background Remover AI — see remove background without Photoshop for a full workflow.

2. **Crop to 1:1** centered on your face with the Image Cropper.

3. **Blur other people** in group shots if you must use one — blur faces in photos for privacy covers consent and GDPR-aware editing.

4. **Resize** to 800×800 or 1000×1000 with the Image Resizer.

5. **Compress** JPG at quality 85–88 as the final export step.

Avoid over-filtering skin or extreme HDR — LinkedIn is a professional context, not a beauty app. Recruiters scroll fast; authenticity beats perfection.